copyright 2008, Dr. Sally Witt, The Center for Healing & Training, Inc.
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When we were in High School, there were some things we were good at, some things we were great at, and some things that did not help us to shine! Hopefully, our parents and some teachers loved us anyway.
As entrepreneurs, we have a few very short moments to show our best. In this fast paced age, the three to five minute rule for first impressions is down to less than 30 seconds. That impression is already made before we even get to meet anyone is person. Today, our impression is already set in quick-drying cement by our blog/web page/profile that is found online.
Most people now use a search engine to check up on someone before they do business with them, or even make an appointment to meet with them. What do you look like when someone types your name or business name into Google?
The average person will never go to the second page. They will notice how you rank in that first page. Then they will read the little partial sentences there. If they LIKE what they see, or are intrigued, then they will click through to your blog/website/profile.
Most days if you type my name in a search engine, you will find 8 or more listings that are for me and 1 or 2 that belong to a woman with the same name in a similar business in Chicago. I actually met her at a convention for the National Guild of Hypnotists one year while in line for the ladie’s room. It was like the Twilight Zone to see MY name tag on the woman’s chest in front of me. She is tall, dark haired and slim. Let’s just say that I am pretty much the opposite! I am fortunate to only have one person in competition for my name most days.
Now, we have a prospective client or customer actually clicking through to a page about you. How does the photo look? How do you present yourself and your services or products? Within a few seconds, those impressions are made.
One thing that they should not find are embarrassing photos of your social life. Assuming that the photos and blog posts are relevant to your professional presentation, can they be better? This is where a professional might come in handy. Have a web or blog designer spruce up your look. Have a copywriter tweak the content of your pages. Update, modernize, and freshen your look and content at least once a year. Things change so fast now.
Professionals can give you the best opportunity to showcase your talents, services, and products in the best light. They can work with you to let your personality shine through. Think of the difference in the presentation of the American Idol contestants when they go to the auditions, and then the final handful compete onstage. You want your potential clients and customers to see the polished and experienced you, shining in your best spotlight!
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Dr. Sally Witt is a Breakthrough Coach and Hypnotherapist. She has a Ph.D. in Spiritual Counseling, and has a unique background in traditional psychology as well as intense alternative and metaphysical training. She not only provides individuals and families with coaching and individual therapeutic sessions, but she provides support groups, corporate consulting, trainings and demonstrations on a wide variety of topics.
Dr. Witt is also known worldwide for her intuitive and energy healing gifts. She has been a frequent guest on national television and radio programs to talk about her work. She is the author of “Your Mind Holds the Key to Health, Happiness, and Prosperity”, available on Amazon.com. You can contact her at the Center for Healing and Training, Inc. at 215/736-0900. Her website is www.drsallywitt.com. Skype=drsallywitt