LINDA P MORTON TO APPEAR AS AN ONLINE WBO RADIO GUEST
 SPEAKING ABOUT MARKETING FOR SMALL BUSINESSES
Houston, Texas – October 18, 2008 – Linda P . Morton will appear as a guest on an online weekly radio talk show sharing her expertise and answering questions about strategic marketing segmentation for small business owners on www.blogtalkradio.com/wbo-radio on Wednesday, October 22, 2008 at 11 a.m. (EST). The dial in phone number (347) 205-9229.
“I am extremely excited about this opportunity to share my expertise with members of Women Business Owners on their “live” online weekly talk radio show,” said Ms. Morton. “It is quite an expense to hire a marketing agency to do this research for you. I plan to offer suggestions/tips for small business owners to have a better understanding of marketing segmentation in order that they might be able to complete these tasks themselves.”
Among the topics of marketing research and development that will be discussed are as follows —
*Analyzing the market
*Determining the target market *Developing a profitable and marketable product
*Marketing the product
*and, much more!
About the speaker
Linda P Morton, Ed.D., APR, is a professor emeritus, the University of Oklahoma and has studied and written about segmenting by demographic characteristics national column in “Public Relations Quarterly” for 9 years. And, Ms. Morton is listed in many Who’s Who. She has also written an e-book entitled “Know’em Sell’em: How to Discover the Best Appeals for Your Target Market which is available for purchase by visiting, http://strategicsegmentation.com/ebook-sales.php.
For more information regarding the WBO Talk Radio Show, please visit our blog, www.wbotalkradioshow.blogetery.com. Questions about Women Business Owners, www.womenbizowners.org, you may call (713) 516-1524 or email altha@womenbizowners.org.